Above: From the "Refresh Everything" Pepsi campaign
Below: Shepard Fairey's Obama poster
Sunday, January 4, 2009
Hope, Optimism & Soda?
Hmm? How to feel about a company ripping off a successful bottom-up political campaign and exploiting the hearts of the majority of Americans who have put hope into political/social reform in our beloved country—to sell more soda? While graphically sharp and typographically attractive, I can't help but have a visceral (read: negative) reaction to the latest Pepsi ad campaign. I mean, how "joy"ful (joy is one of their words) can we be if our health is being flushed down the toilet everytime we drink their product? Ugly, ugly. How do you feel about it?
Above: From the "Refresh Everything" Pepsi campaign
Below: Shepard Fairey's Obama poster
Above: From the "Refresh Everything" Pepsi campaign
Below: Shepard Fairey's Obama poster
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5 comments:
ug. so true hannah. can't say i feel good about any pop ads, but this does stoop to a new level!
leaves a bad taste in my mouth! also, i really don't think the "hellO" is very effective- my eyes focus first on "hell."
I feel that it's a new low...a seemingly blatant rip-off! I heard a story on NPR's Morning Edition today about this and other Obama "inspired" commercial endeavors...like Ben & Jerry's "Yes Pecan"...ouch!
Felt the same way when I got back in town a few days ago and saw these... Hopefully, most people around the country are savvy enough to detect blatant psychological manipulation, take it as an insult to their intelligence, and never buy pepsi. Would be an great example of an ad campaign doing the very opposite of what's intended.
these are all over the subway in NYC! (otherwise, i haven't seen them out in cackalacky...)
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