
I thought I would respond to M Belle's post with my own post instead of a lengthy comment, as I've often pondered about some of the slogans Durham - hands down the red-headed step child of the Triangle - has tossed around. A lot of folks our age are sporting hip t-shirts and bumper stickers that say "Durham Love Yourself." While I appreciate their wanting folks to rally around the city, I can't get over the fact that it assumes Durham doesn't love itself already! To me, it feeds into the stereotype that we are an inferior town and takes it a step further: even our own residents need a reminder to appreciate it! (To illustrate how profound these stereotypes are in this area, C Beau's classmates, most hailing from nearby Raleigh, upon learning he lives in Durham, have been known to say, "Scary!" or "I'm sorry!")
A more official slogan that Durham uses from time to time to focus on its revitalization and development is "Light Up Durham." Only a city with tobacco inextricably tied to its history like Durham could get away with a phrase like that in this health-crazed era! (I think the tobacco company sponsors really mean, "Light Up, Durham!")
As for Shreveport's campaign, I actually don't mind the "Other Side" slogan and don't automatically assume it means it's inferior. I mean, clearly it is not the most well-known area of Louisiana. Were I unfamiliar with Louisiana, I might think, "Hmm... I didn't realize there was an-other side? What do they have to offer?" Kind of like "the other white meat" - it draws attention to the fact that you may be overlooking a really incredible thing. (Not that I like pork or chicken either, ha!)
I am totally with you on the cultural description - I don't see it fiting Shreveport at all. So what does Shreveport have to offer? I think a tourist would be hard pressed to identify the Cajun heritage in Shreveport (for that, I'd go to the OTHER, other side: Lafayette!). And since when does anyone ever want to be associated with East Texas? I think Shreveport would be much better off keeping its distance! I do think the cowboy spirit can evoke very positive things - the American entrepreneur, outlaw, rebellious spirit. Just leave "East Texas" out of it!!! Shreveport to me means lots of different things that won't resonate with tourists, but for tourism purposes, a beautiful, classic Southern city, a "sportsman's paradise," casinos, a "family friendly" Mardi Gras, and now the film industry all come to mind.
One of our summer interns - a girl who has no connections to the South - just told me today that she and her fiance are considering Shreveport as a place to start their careers and lives together after graduation. Her fiance is interested in TV production. I found myself telling her all about the wonderful things Shreveport has to offer, many of which I've learned through M Belle's recent posts. Just the fact that someone like her would consider Shreveport as a destination shows that something is working!