Hope, Optimism & Soda?

Hmm? How to feel about a company ripping off a successful bottom-up political campaign and exploiting the hearts of the majority of Americans who have put hope into political/social reform in our beloved country—to sell more soda? While graphically sharp and typographically attractive, I can't help but have a visceral (read: negative) reaction to the latest Pepsi ad campaign. I mean, how "joy"ful (joy is one of their words) can we be if our health is being flushed down the toilet everytime we drink their product? Ugly, ugly. How do you feel about it?






Above: From the "Refresh Everything" Pepsi campaign
Below: Shepard Fairey's Obama poster