What image does "Louisiana's Other Side" conjure for you guys? It's the theme of an active marketing campaign promoting our native area right now.
Louisianasotherside.com explains the title this way: " Louisiana’s other side is a term we use to describe our location in the state and our unique combination of Louisiana Cajun culture and East Texas cowboy heritage." The location part, I get, but the cultural aspect, I feel the term doesn't offer that at all. For me, the "other side" of something refers to a lesser half or the inferior area. Is that just my negative thinking creeping in? Okay, guilty, I don't have a better suggestion. Maybe it could be based on our glittery LA hayride days when Elvis and Johnny Cash and many others performed live here. Or maybe it could be based on our wealth of museums and universities. I'm not sure what would attract tourists to Northern Louisiana. Beautiful gardens? What is North Louisiana culture all about? It's kind of three parts East Texas and one part Southern LA, or even less of the latter.
1 comment:
it does sort of sound like the underbelly or poor overlooked side instead of "hey! come check out vibrant, smart, confident North Louisiana". i do like the O on the shape of the state though. maybe it was just too convenient to change!
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